Making luxury feel accessible without sacrificing beauty or ease.
Take Me To:
Overview
Problems & Goals
Research
Design Process
Style Guide
Final Design
Retrospective
Overview
Context
Beau Monde is a responsive e-commerce web app designed to make luxury fashion
feel accessible without compromising elegance or ease of use. The platform was
created for professional millennial women seeking stylish, high-quality pieces in a
smooth and intuitive shopping experience.
Project Summary
Timeline: 3 months.
My Role: UX/UI Designer
Tools: Figma, WebAIM, Paper & Pen
Industry: Fashion, E-Commerce
Skills: User Research, Information Architecture, Wireframing, Visual Design, Interaction Design, Prototyping
Problems & Goals
The Problem
Luxury shopping experiences often feel intimidating, cluttered, or overly exclusive. Many fashion platforms either focus on aesthetics at the cost of usability or prioritize functionality with little brand personality. The result? Users struggle to find high-quality pieces in an environment that feels both beautiful and easy to use.
Primary Goal
Design a seamless, elegant e-commerce interface that feels luxurious without being inaccessible. The goal was to strike a balance between form and function—bringing delight to every interaction while supporting fast, intuitive browsing and purchasing.
Additional Objectives
Create a layout and visual system that evokes sophistication with warmth
Prioritize clarity in product discovery and filtering
Ensure mobile responsiveness and accessibility
Infuse subtle personality and charm into the brand voice and visuals
The Solution
Beau Monde offers an intuitive, editorial-inspired app for browsing, booking, and receiving luxury pieces. Thoughtful UX guides users from discovery to delivery.
Mockups below showcase the core experience—search, selection, and seamless checkout.
User Research
Goals: Understand rental behavior, barriers, and motivations. Methods: Interviews, user surveys.
Findings: Users prioritize convenience, style variety, and trust. Personas highlight fashion enthusiasts, minimalists, and eco-conscious shoppers.
Competitive Analysis
Direct competitors exist but lack a curated, editorial feel or focus on luxury. Beau Monde differentiates by curating premium brands and elevating the digital experience.
Insights: White space, strong typography, and polished flows create a distinctive, high-end journey.
User Journey
The app guides users from browsing, to selection, booking, and delivery—all documented with a vertical journey flow and short captions.
Wireframes
Early sketches explored home, catalog, and booking pages. Each wireframe mapped clear paths for users, minimizing friction.
Contextual notes helped refine flows and ensured usability before high-fidelity design.
Visual Design
Style guide: A rich palette—white, charcoal, blush—meets elegant sans-serif typography. Icons balance luxury and clarity. UI kit drives consistency across screens.
The interface focuses on editorial layouts, generous spacing, and precise type for a premium feel.
Hi-Fi Prototypes
Interactive mobile prototypes brought flows to life. Scrollable mockups emphasize fluidity, microinteractions, and mobile-first layouts.
Hi-fi screens below demonstrate key user tasks and brand personality.
Motion & Microinteractions
Motion expresses brand sophistication—subtle transitions, animated icons, and scrolling effects create delight.
Animations make actions feel intuitive and reinforce the luxury experience.
Challenges
Refining search, onboarding, and trust-building took iteration. Balancing editorial style with usability was a key hurdle, overcome through user feedback and testing.
Impact
Outcomes: Greater user satisfaction and engagement. Users praised discovery, rental convenience, and the brand’s welcoming tone.
Reflection
Lessons: Early validation, clear communication, and consistent style drive great digital products. I’d further refine onboarding and expand style guide resources.
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Drishti Nand